Direct Mail Campaigns: Response rates are the name of the game when it comes to direct mail. Did you know the average gross response rate for a direct mail campaign is 1%? However, studies have shown that customizing your direct mail pieces can greatly improve your response rate. Every successful direct mail campaign has the same three elements: The right offer The right direct mail piece The right mailing list There are several steps needed to generate a direct mail campaign: develop a plan and set a goal, create the piece, test the campaign, and track response. From developing a plan to creating simple, well-planned, and easy-to- read direct mail pieces, we can design a unique and effective direct mail campaign for you. Our goal is to induce action from the prospective client by keeping the content emotionally exciting, while at the same time, promoting your benefits like crazy. For more information about our direct mail services, please contact us.