Marketing is the art of letting potential clients know you exist, as opposed to sales, which is the face-to-face selling of your services. There's more to advertising than selling a product. In fact, the spectrum of advertising objectives is almost limitless, ranging from creating awareness to building a positive image, increasing brand recognition, offsetting competitive claims, developing sales leads, or persuading the reader to take action. Before our staff begins the process of creating a marketing campaign for our clients, we have a clear idea of what they want their target audience to do. Secondly, we choose a medium in which to place advertising by evaluating which publication will reach the type of readers with whom the client wishes to communicate. The final three steps in a successful marketing campaign are copywriting, choosing visuals (the headline and the visual in combination are the single most important parts of the ad), and the layout design. If you are interested in any of our marketing services, from promoting your web site to developing a complete marketing campaign, give us a call or send us an email with details on your company's marketing goals and objectives.